12. Justin Bieber (293m followers)
Further related statistics
Social Media & User-Generated Content
His account is a bit goofier than those of your average pop stars, including photos of him hanging out with celebrity mates, cartoon versions of himself, and, of course, his April Fools’ pregnancy prank.
From there we make a set of predictions. These are educated guesses at how likely you are to interact with a post in different ways. There are roughly a dozen of these. In Feed, the five interactions we look at most closely are how likely you are to spend a few seconds on a post, comment on it, like it, share it, and tap on the profile photo. The more likely you are to take an action, and the more heavily we weigh that action, the higher up in Feed you’ll see the post. We add and remove signals and predictions over time, working to get better at surfacing what you’re interested in.
He possessed 287 million Instagram followers . He has over 7,400 posts on Instagram, the majority of which are from his live performance.
The most popular accounts on Instagram belong to a variety of people who have amassed sizable followings by enthralling their followers, where an extensive number of followers is viewed as a sign of popularity and influence. These top 10 Instagram accounts serve as a testament to the limitless potential of social media and its ability to reshape our digital world with its capacity to inspire, entertain, and connect with millions of people.
Her account features typical selfies, photos of herself at events, and images of her friends, but it also contains a few political posts about issues like women’s rights. In addition, she used to encourage followers to educate themselves on the value of mental fitness by speaking openly about mental health.
Contrary to what you might have heard, it’s in our interest as a business to ensure that creators are able to reach their audiences and get discovered so they can continue to grow and thrive on Instagram. If there is an audience that is interested in what you share, then the more effectively we help that audience see your content, the more they will use our platform. While we’ve heard some people believe you need to pay for ads to achieve better reach, we don’t suppress content to encourage people to buy ads. It’s a better business to make Instagram more engaging overall by growing reach for those who create the most engaging content, and sell ads to others.
Stunning images and videos from around the world have unsurprisingly been popular with users.
Estimated Average Price Per Post – $2,397,000
However, if you have a large enough budget and want to reach millions of people via just one post, then celebrities are your best bet. No one can beat the power and influence of a celebrity or match their follower bases.
Justin Bieber, a Canadian singer who is unquestionably one of the biggest pop stars in the world , concludes our list of the top 10.
Feed is your personalized home base within Instagram to help you catch up with friends, family, and interests. This means your feed will have a mix of content from the accounts you’ve chosen to follow, recommended content from accounts we think you’ll enjoy and ads. You’ll also see a mixture of videos, photos and carousels. With any ranking algorithm, how it works can be broken down into steps.
Social Media & User-Generated Content
Closeness. This looks at your relationship with the author overall and how likely you are to be connected as friends or family.
Her personal life is partially revealed in her 4,980+ Instagram posts, which also serve to promote her aforementioned cosmetic company. The Grammy-winning singer and The Voice coach has had a few exciting years that have kept fans interested. Pictures of her performing, interacting with other celebrities, and general depictions of living the life of a pop star are all over her feed.
Information about the person who posted. We consider popularity signals such as number of followers or level of engagement to help find compelling content from a wide array of people and give everyone a chance to find their audience.
The second-to-last Kardashian or Jenner on the list and, arguably, the most famous.
It comes as no surprise that Kim Kardashian, one of the most recognizable faces in the world, is among the top ten. Kimberly Noel Kardashian, a media personality and businesswoman, came in seventh spot on this list.
Stunning images and videos from around the world have unsurprisingly been popular with users.
The American Addison Rae is also among the top five influencers on TikTok. So it’s hardly surprising that Addison Rae is also ahead on Instagram. The dancer has built up her reach primarily through dance videos on TikTok, but now 39.3m people follow her on Instagram. Compared to TikTok, the young woman mainly shares about beauty and less dance videos on Instagram. She has been under a contract with WME since January 2020.
Your activity in Explore. These are signals like posts you’ve liked, saved, shared or commented on and how you’ve interacted with posts in Explore in the past. If you interact with a specific type of post, we try to show you more content similar to the original post you interacted with.
Here’s the Biebs. Being one of the biggest pop stars on the planet, it’s no surprise he made the list – with over 293 million followers.
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Estimated Average Price Per Post – $2,397,000
Cristiano Ronaldo is a name you’ve probably heard if you’ve ever touched a football. He is a Portuguese football player and the most followed individual user on Instagram.
Though we do our best to recommend content that we think you’ll be interested in, we don’t always get it right. To help us improve, you can indicate “Not Interested” on a recommended post so we can show you less of what you don’t like. We are also testing an option for you to indicate “ Interested” on a recommended post, so we can show you more of what you do like.
Global social networks ranked by number of users 2023
Adjust the Sensitive Content Control if you want to see more or less of some types of sensitive content from accounts you don’t follow. The “more” option is not available for people under the age of 18.
We want people and creators to be in control of their Instagram experience, and we’re always exploring ways to add even more transparency and control to the app. Providing more context on how content is ranked and moderated on Instagram is only part of the equation and we will continue to provide ranking updates as our systems evolve.
Social media has completely changed the way we connect and communicate with one another in the modern digital era. With more than a billion active users worldwide, Instagram stands out among the many platforms that rule the online landscape as one of the most well-liked and influential ones. It’s quite fascinating to look into the top 10 most followed Instagram accounts in the world as we delve into the world of Instagram fame.
Nano-influencers or mega-influencers – in the following top five we include only those superstars who achieved their fame offline (e. g. in Hollywood or through sports). Accordingly, we have included those individuals who have earned their influence on a social network. It is worth noting that today KOL are not only present on one social network, but are also famous on several platforms. Learn more about the top 10 KOL on the Chinese app TikTok here.
Kolsquare , a data-driven Influencer Marketing platform, helps brands to optimize each step of their Influencer Marketing campaign with help of data and Machine Learning. The solution facilitates the identification of the right profiles for a campaign amongst a catalog of over 3 million KOLs (Key Opinion Leaders), and enables the measurement and performance analysis of each campaign. Kolsquare is a team of thirty experts who accompany you throughout the year in the implementation of your influencer strategies, to help you build effective campaigns and increase your knowledge of the Influencer sector through studies, barometers and enriching insights.
Her account is similar to those of her family members and features photoshoot content, pictures of her attending events, and little snapshots of her personal life, including old family photos.
Once we’ve found a group of photos and videos you might be interested in, we then order them by how interested we think you are in each one, much like how we rank Feed and stories. The best way to guess how interested you are in something is to predict how likely you are to do something with the post. The most important actions we predict in Explore include likes, saves, and shares. The most important signals we look at, in rough order of importance, are:
According to this, the top 5 Instagrammers are:
Unsurprisingly this list has a lot of musicians, and Nicki Minaj is the next one on the list. Her account is just like you’d expect – lots of pictures from her tours and events, her personal life, and even a few of her fans.
As we continue to build more tools to help people understand and address issues that may be impacting their reach, we’ve been working on more resources to help our community understand our ranking, guidelines and best practices. Check out our new resource for improving your reach across Instagram, learn from other creators in our Creator Lab, and learn even more details about ranking with our interactive site. In addition to staying tuned to our Blog for posts like this one, make sure you follow @creators and @mosseri for the latest and greatest tools and tips.
Explore was designed to help you discover new things. The grid is made up of recommendations – photos and videos that we go out and find for you from accounts you don’t yet follow.
by Maivizhi A | Updated Apr 04, 2023
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4. Luis Arturo Villar Sudek
Almost all brands and marketers have, at some point, worked with an influencer or have plans to. And, most prefer working with smaller influencers who are more authentic and affordable.
Estimated Average Price Per Post – $1,777,000
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We start by defining the set of things we plan to rank in the first place. With Feed we consider recent posts shared by the people you follow, as well as posts from accounts you don’t already follow that we think you might be interested in. We determine what you might be interested in based on a variety of factors, including what and whom you’ve followed, liked or engaged with recently. We personalize the experience for you to try to strike a balance between content from accounts you follow with content from accounts you don’t follow but might be interested in.
We’re always exploring ways we can help creators understand why certain content, like reels, aren’t getting as much distribution to non-followers. We’re experimenting with new notifications to help creators understand when the reach of their reel may be limited due to a watermark, and plan to expand to more people as we learn what’s most effective.
Instagram is one of the most popular social media networks used by marketers to connect with their audiences. It is also the most popular social network for most influencer marketing platforms, with many influencers in different niches and more emerging each day.
Next up is Jennifer Lopez. Another actor and musician on the list, Jenni from the block also puts a fair bit of effort into her Instagram account. With the usual fare of behind-the-scenes photos, music promotion, and videos, JLo also has a range of Story Highlights from events she attends and hashtags she’s created.
Information about the person who posted. This helps us get a sense for how interesting the person might be to you, and includes signals like how many times people have interacted with that person in the past few weeks.
She is an American singer and songwriter best known for her hits including The Way, 7 Rings, In My Head, Focus, Break Free, and others. In addition, Ariana is well known for her cosmetics company, REM Beauty.
Who are the influencers that marketers absolutely need to know and follow in 2023? We will enlighten you and present five Instagram profiles from around the world that you should subscribe to this new year.
You only have access to basic statistics.
Instagram has developed into an ideal platform for content creators , celebrities , and brands to amass a sizable following thanks to its visually appealing content and user-friendly interface.
Cristiano Ronaldo has one of the most popular Instagram accounts as of January 2023. The Portuguese footballer is the most-followed person on the photo sharing app platform with 595 million followers. Instagram’s own account was ranked first with roughly 648 million followers.
User-generated content 
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Bottom Line
User-generated content Social media Twitter Instagram Pinterest
Let us see the celebrities in detail.
Ronaldo is the dream celebrity for brand endorsements for any sports brand and he also does it well. Unlike other celebrities who often just mention a brand and don’t even bother to write a caption, he actually does a good job. Here’s one such example of his post in which he promoted shampoo by Clear.
His page had more than 585 million followers as of May 2023. He is one of the greatest footballers the world has ever seen, playing forward for Juventus and serving as the captain of the Portuguese national team. His feed contains few surprises.
Her account features typical selfies, photos of herself at events, and images of her friends, but it also contains a few political posts about issues like women’s rights. In addition, she used to encourage followers to educate themselves on the value of mental fitness by speaking openly about mental health.
Explore was designed to help you discover new things. The grid is made up of recommendations – photos and videos that we go out and find for you from accounts you don’t yet follow.
Finally, Instagram’s official account is way out in front, with over 649m followers.
Adjust the Sensitive Content Control if you want to see more or less of some types of sensitive content from accounts you don’t follow. The “more” option is not available for people under the age of 18.
There are a few cases where we try to take other considerations into account. One example of this is where we try to avoid showing too many posts from the same person in a row, or too many suggested posts back to back.
Khloe Kardashian is a reality television star, model, and businesswoman . She first gained notoriety on the reality TV program “ Keeping Up with the Kardashians ” and has since made appearances on spin-off programs and in several fashion advertisements.
#6. Ariana Grande
Kylie is the owner of the beauty brand, Kylie Cosmetics, and is one of the most influential people in the beauty industry. She belongs to the popular Jenner-Kardashian clan of “Keeping up with the Kardashians” fame. The entire extended family rose to fame because of that show, but each has their own set of accomplishments.
Instagram audiences are predominantly young – recent data states that almost 60 percent of U. S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.
Who has the most Instagram followers? We run through the top 20 accounts to see who’s made it into the Instagram hall of fame.
Social Media & User-Generated Content
One of the most famous and popular singers on the planet, it’s natural she’d be so popular on Instagram — the third-most-followed woman on the platform.
Each part of the app – Feed, Stories, Explore, Reels, Search and more – uses its own algorithm tailored to how people use it. People tend to look for their closest friends in Stories, use Explore to discover new content and creators and be entertained in Reels. We rank things differently in these different parts of the app, and have added features and controls like Close Friends, Favorites and Following so you can further customize your experience.
On the other hand, there are those profiles whose followers trust the expertise of the influencers in their own niche. Read more about the rise and benefits of nano-influencers for brands on the Kolsquare Influencer Marketing Blog.
First on the list and the 20th most followed Instagram account, we have Miley Cyrus, the child star turned pop giant.
Respond to surveys from Instagram. We send surveys to people asking “is this post worth your time?” and use learnings from these surveys to help improve our recommendations overall.
Cristiano Ronaldo has one of the most popular Instagram accounts as of January 2023. The Portuguese footballer is the most-followed person on the photo sharing app platform with 595 million followers. Instagram’s own account was ranked first with roughly 648 million followers.
Her account itself focuses on her work and personal life, with lots of baby pics and photos with her partner.
